SUPPORT.
STRENGTHEN.
DELIVER.
With family roots in property, I’ve spent nearly two decades navigating the opportunities and challenges of the market. From single-property projects to multi-phased developments, I’ve been involved in close to 2,700 property sales, building a breadth of experience across the property landscape.
I believe good results come from clarity: having someone experienced on hand to identify exactly what’s needed to achieve the best outcome.
That’s why I set up Ryston Residential, to offer my experience and perspective to developers who are keen to challenge assumptions, improve processes and turn strategy into measurable results, protecting value and driving revenue.
SERVICES
An eye for detail and value across every stage of your development. From “one off” development reviews to regular input - short term or long term, selected services or full support where needed.
Design &
Specification
Protecting value from initial designs to final finish.
Site Visits &
Project Meetings
Supporting delivery throughout the project.
Sales Strategy
to Completion
Performance management turning strategy into revenue.
Market
Insight
Keeping ahead of challenges facing your development.
Sales Team
Management
Maximising performance levels and results.
A hands-on approach with real experience and a passion for property.
Driven to achieve better results.
Support:
Let's talk - so I can understand your objectives.
Strengthen:
Adding value - where it's needed, protecting margin, maximising return.
Deliver:
Staying close to the detail, right through to completion.
A BIT ABOUT ME
Nearly 20 years ago, in the middle of the 2007 property crash, I took my first professional steps into property sales, working with both regional and PLC developers across East Anglia.
Starting my career in such a challenging market taught me resilience and gave me an early understanding of how quickly conditions can change - experience that remains relevant to the markets we navigate today.
After several years, I moved into a national role as an Account Manager, supporting the largest private owner of residential property in the UK. A few years later, the client brought me in-house, where I’ve spent the last eight years managing teams across more than 100 residential development projects throughout England and Wales.
My experience has covered every stage of the development process, from market appraisals and design input through to delivery, sales strategy and agent performance. Along the way, I’ve overseen thousands of property sales, always with a close eye on detail and a focus on delivering the right outcome.
Louise Saunders
Years in industry
19
Counties Covered
23
Completed Projects
100+
Number of completions
2700+
PROJECTS
Below are a selection of projects I’ve been responsible for across the country.
Cambridgeshire
New Build Homes
Selection of family homes, focus on supporting ecology in the surrounding environment.
Responsible for:
Acquisition, design and specification. Hands on tracking of delivery and finish standards. Sales and marketing strategy and management.
Greater London
New Build Homes
Demo of existing property and planning secured for a gated development of 8 properties.
Responsible for:
Design and specification. Presentation and final finish standards. Sales agent selection and performance management.
Norfolk
Refurbishment
Large site refurbishment with selected energy efficient upgrades, for both sales and rental market.
Responsible for:
Design and specification. Monitoring project progress and final finish. Planning and delivery of a mixed sales and private rental strategy.
Wiltshire
Refurbishment
Family homes refurbished with focus on retrofit of energy efficiency technology.
Responsible for:
Design and specification. Hands on project monitoring through to final finish. Focus on saleability with agent selection and performance management.
Keen to investigate how my experience and flexible approach could benefit your business?
LET'S TALK
Contact me today:
07533 900 370|
louise@rystonresidential.co.uk
